Francine Beleyi is a self-confessed MIMEC(TM), a term she has coined to designate people with Multiple Interests, Multiple Expertise and Careers. So, when it comes to create a congruent brand without confusing people, what should you do? Francine’s search to find out how to package all her passions, interests and skills (PIS) took her on a journey with insightful conversations with experts, entrepreneurs and leaders of the new economy. The result is a ground-breaking yet simple YEANICC(TM) model described in her book Personal Branding in the Digital Age:How to Become a Known Expert, Thrive and Make a Difference in a Connected World.
Francine is a bilingual French-English, digital strategist, change & communication consultant, business advisor, trainer and speaker. She is the founder of nucleus of change and on a mission to empower entrepreneurs and other professionals to become leading voices in their field, thrive and make a difference in their world.