
What does it take to become a known expert in the digital age?

Order your copy of the book ‘Personal Branding in the Digital Age: How to Become a Known Expert, Thrive and Make a Difference in a Connected World’ and access Exclusive Bonuses:
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“I didn’t expect that a book called ‘Personal Branding in the digital age’ would have a lot to say for me personally; I am a professional journalist and I understand the way social media and digital technology works. But the book is much broader than its name might imply. I suppose, more than anything else, its encouraged me to think again about the way I organise my life, what my priorities should be and how I should use my time.“
Bill Goodwin, Premium content editor
Computer Weekly

“Everyone, but particularly the younger generation, face enormous challenges in the world today, and even more in the years ahead. One critical area involves making choices between the vast number of possibilities now associated with personal development. The book makes an invaluable contribution to helping us all lead more rewarding lives, beyond the unsustainable obsession with making more and more money. The book should be widely read — and used, together with the online resources that are associated with it.”.
Dr Bruce Lloyd, Emeritus Professor of Strategy, London South Bank University

“Useful framework to build a personal brand in a holistic way. Loved the real step by step framework that makes it easy to think about your personal brand in a holistic way and the stories and case studies from a wide range of people that makes this book very practical. I can’t wait to put the roadmap in action.”
Amazon customer review
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Meet the Author
Francine Beleyi is a self-confessed MIMEC(TM), a term she has coined to designate people with Multiple Interests, Multiple Expertise and Careers. So, when it comes to create a congruent brand without confusing people, what should you do? Francine’s search to find out how to package all her passions, interests and skills (PIS) took her on a journey with insightful conversations with experts, entrepreneurs and leaders of the new economy. The result is a ground-breaking yet simple YEANICC(TM) model described in her book Personal Branding in the Digital Age:How to Become a Known Expert, Thrive and Make a Difference in a Connected World. Francine is a bilingual French-English, digital & branding strategist, business advisor, trainer and speaker. She is the founder of nucleus of change and on a mission to empower entrepreneurs and other professionals to become leading voices in their field, thrive and make a difference in their world.

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