1-Day workshop | Personal Branding for HR

Learn how to use personal branding to create incentives and increase the engagement and retention of your employees

There was a time when a great compensation package included incentives like medical insurance, life pension, holiday allowance on the top of a competitive salary and bonuses to attract new talents. Those perks are no longer enough to attract or retain top talents, especially the new generations who crave freedom, flexibility, meaningful job and recognition.

Organisations need to come up with innovative incentives to attract and keep talents. One way to achieve this holistic support that benefits both employees and employers is to allow the staff to develop their personal brand and become the ambassadors of the company. But this should be prepared and managed carefully.

In this one-day masterclass, you will learn how to identify the right candidates and empower your workforce using the proprietary YEANICC (TM) framework described in the book ‘Personal Branding in the Digital Age: How to Become a Known Expert, Thrive and Make a Difference in a Connected World'. The author and trainer, Francine Beleyi, will take you through the seven pillars to create the most impactful incentives to attract and retain the best candidates aligned with the values of your organisation.
The training will be tailored to fit your organisational goals.

Why should you attend this Masterclass?

This comprehensive one-day course provides you all you need to be able to create incentives for your employees to build a personal brand that benefit both the employee and the organisation. Through a variety of hands on exercises you will learn how to create your own personal brand and help your employees to create theirs, how to craft powerful message to attract and retain the best candidates. You will also learn the basics of storytelling, marketing and how to use digital tools and social media to achieve your goals faster.

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What clients say?

“Very well structured and delivered with the capacity of creating bonding in a group which was not convinced about the benefit of the workshop at the outset. I am very thankful that Francine has provided us with an opportunity to get together and to reflect on the changes we are experiencing.” HR Manager, Commercial Bank in the City of London

“The conference was a success and the participants asked for more! We definitely would like to keep working with Francine and offer this conference on a regular basis. She has a very warm character, open to comments and ready to adapt to different requests. She provided all material on time and perfectly managed all phases of the project: from the construction of the conference, to the logistics and facilitation of it. Her good humour and enthusiasm are real assets that make people want to work with Francine.” Iva FIORI, International Career Manager, ESCP Europe Alumni Association

I would like to thank you for the business presentations you have delivered at the City Business Library, a mix of Business Start-ups, growing businesses and aspiring entrepreneurs. The feedback forms for your presentations have been consistently rated between good and excellent. I hope some other organisation’s use your expertise, knowhow and inspiring approach to inspire their members for further development. Thank you for making our events a tremendous success.” Goretti Considine, Head of City Business Library


Francine Beleyi

Francine Beleyi is a bilingual French-English, Digital Strategist and Communication Consultant, trainer and speaker. She is the founder of nucleus of change, a company specialising in helping organisations to adapt & thrive in the digital age and MyDigitalPal.com, a platform to learn the skills they need to use digital tools to start and grow a business in the digital age.

She speaks about personal branding, innovation, leadership, entrepreneurship and digital transformation whether on tour around the world or in workshops for corporations, start-ups or business schools.

Francine has more than twenty years of international experience across Africa, Europe, the Middle East and Asia, USA, working for multinational corporations such as Total, Axa and Bnpparibas and supporting entrepreneurial initiatives, not for profit organisations and governments.

She holds a masters’ degree in organisational consulting and change management, a bachelor degree   in accountancy and finance and a degree in computer science. She also has an NCTJ diploma in multimedia journalism.